Rating: 5.0 stars
Reviewed by Joy H. for Readers Favorite – 04/18/2012
Are you a creative person, or someone who has brilliant ideas about inventing things? Then this book is sure for you! In the first two parts of his book, Kenneth Thurber talks about a framework he developed that is useful for thinking about and conceiving a product. He describes this framework in full detail with things he has learned throughout his career. His goal is to help readers think about products that will sell. The strategy he uses is Reinvention, which the authors defines as; “The process of taking as a basis a concept and then modifying the concept based upon insertion of new technology or process.” He helps us to think about things like what can I create that will interest the public, what will people think about my product, will it really sell?
In parts three and four, the author gets into the more nitty gritty things such as applying these concepts the reader learns in parts one and two to invent a sizzling new product. And then gives examples of the product strategies used and lessons to learn from them.
I found this to be a most interesting book, since I’ve always wanted to know what goes on in the mind of an inventor. The author breaks his ideas down giving a simple but awesome outline on how to go about creating something new and different that it will storm the market. For me the last half of the book was more enjoyable, with questions to really make the reader think, and using “The Little Bo Peep” was a fun way to get the point cross.
I highly recommend this book for anyone thinking about inventing products to market to the public. And really, it will be great for those already marketing products, giving advice that will make your invention easier and more marketable. You will not be bored with reading this book!