Do NOT Invent Buggy Whips: Create! Reinvent! Position! Disrupt! – Review Activity
HIGHLIGHT – In The US Review of Books
This review achieved a rare RECOMMENDED rating.
… Although it is packed with solid business advice and marketing strategies, one does not need an MBA to understand this book. It offers invaluable, straightforward advice to anyone striving to invent a product and successfully market it.
Five reviewers for Readers Favorites each gave Do NOT Invent Buggy Whips Five-Star reviews.
… Mr. Thurber’s models and ideas certainly could help a wide range of entrepreneurs, not only the inventors, therefore I would recommend this book to anybody in any kind of a business who wants to remain relevant and successful.
… It is particularly enlightening to read Thurber’s interpretation of Apple’s wildly successful iPod, a reinvention of a portable music device, in contrast to his take on the failed Segway, a two-wheeled vehicle created in an attempt to reinvent a mode of transportation.
… In “Do NOT Invent Buggy Whips” Thurber attempts to answer all questions about causing a “big wave” including the most asked one: can a single individual cause / create a big wave? According to Thurber the answer is an emphatic “Yes!” as long as there is imagination, creativity and discipline.