Readers Favorite provides reviews of published or unpublished books, manuscripts, eBooks, audio books, comic books or poetry books.
Do NOT Invent Buggy Whips has received five reviews from Readers Favorites all of which are Five-Star reviews and are reprinted on this web site.
Excerpts from the reviews
Review 1 – 04/16/2012
As a graduate-level business professor, I appreciate how Dr. Thurber has expanded upon a theme we often tell students in marketing classes, (i.e. nobody needs buggy whips anymore) and created a book around entrepreneurship that incorporates creativity, innovation, positioning, and disruption.
Review 2 – 04/18/2012
I highly recommend this book for anyone thinking about inventing products to market to the public. And really, it will be great for those already marketing products, giving advice that will make your invention easier and more marketable. You will not be bored with reading this book!
Review 3 – 04/18/2012
Mr. Thurber’s book is a must read for any person planning a small business or with an idea they want to develop. I found his book to be written with common sense. I highly recommend this book.
Review 4 – 04/21/2012
Kenneth Thurber has written this short but superb book that should be required reading for all potential business majors and inventors.
Review 5 – 04/23/2012
Do Not Invent Buggy Whips is very well written. It is very clear and methodically, but not pedantically, laid out. A point is made, explained and illustrated, and then reinforced. This is business and marketing writing at its best.