If we are able to create an idea or a product then the challenge is to figure out if the product is innovative enough to stand out from the crowd of products or what needs to be done to make it stand out.


Reinvention is the process of taking a known concept and then modifying it based upon insertion of new technology or processes.

Readers Favorite provides reviews of published or unpublished books, manuscripts, eBooks, audio books, comic books or poetry books.

Do NOT Invent Buggy Whips has received five reviews from Readers Favorites all of which are Five-Star reviews and are reprinted on this web site.

Excerpts from the reviews

Review 1 – 04/16/2012
As a graduate-level business professor, I appreciate how Dr. Thurber has expanded upon a theme we often tell students in marketing classes, (i.e. nobody needs buggy whips anymore) and created a book around entrepreneurship that incorporates creativity, innovation, positioning, and disruption.

Review 2 – 04/18/2012
I highly recommend this book for anyone thinking about inventing products to market to the public. And really, it will be great for those already marketing products, giving advice that will make your invention easier and more marketable. You will not be bored with reading this book!

Review 3 – 04/18/2012
Mr. Thurber’s book is a must read for any person planning a small business or with an idea they want to develop. I found his book to be written with common sense. I highly recommend this book.

Review 4 – 04/21/2012
Kenneth Thurber has written this short but superb book that should be required reading for all potential business majors and inventors.

Review 5 – 04/23/2012
Do Not Invent Buggy Whips is very well written. It is very clear and methodically, but not pedantically, laid out. A point is made, explained and illustrated, and then reinforced. This is business and marketing writing at its best.


Defining a product results in trying to figure out how the product fits against other products in the market. having figured out its relative position it is the job of the designers to position the product and its features against comparable competitors.


If you can disrupt the staus quo then you have the opportunity to create wealth and prosperity for you and your associates. Disruption of a product industry or company is a good goal and if you do not disrupt your product or market rest assured someone else will.